To be forever young… is it truly possible? My two cents says that without question and I will stake everything on it, that all magical girls do remain forever young. The pride and joy as well as perhaps the biggest backbone for all that is shojo in anime, the magical girl, is a genre and an archetype without peer. The 1980s witnessed a rebirth and reinvention of the magical girl and one in particular would be a leading example for one particular studio as well as a generation. In 1983, Studio Pierrot would marry magical girls into the world of the pop idol with Magical Angel Creamy Mami… thus a legend was born.
Two things hit me when I watched this show. First it’s adorable; can’t deny that. Though when you mention to people you are watching a classic title like Magical Angel Creamy Mami, especially those who are not in the know about anime in general, they may think it is some sort of porn title. IT’S NOT!!! Cream Lemon yes, Creamy Mami NO! This is a sweet wholesome show, something you can watch with the whole family… just an awkward title. And second, did Jem and the Holograms derive any influence from this show? Magic transformations and pop music idols are rampant in both shows. Maybe its a coincidence? Although to be frank both shows are completely different in approach, but I could not help but find a parallel between two shows made around the same time. Anyway on with the main program…
Miss Yuu Morisawa… our protagonist… a plain jane, average in many ways and very independent, but in a sweet way. She does not technically stand out, even to the boy that she is infatuated with (shame on you Toshio), yet behind the normality there lurks much potential. I appreciate that she is an opposite to the popular Usagi Tsukino (Sailor Moon). Yuu is not quote, a dumb blonde, a ditz… annoying. Perhaps this is more than likely why I have issue with watching Sailor Moon. Yuu is the type of character I can identify with, I can root for and also hold a series together. Often times a show is as good as it’s cast, story and plot can be interchangeable, with the main character acting as a bedrock, perhaps the identity of a show itself. It was you Yuu Morisawa that made me love Creamy Mami.
Blessed with magical powers from outer space (Feather Star… nice name for a planet), Yuu is given her traditional magic wand within a fancy compact and two cute mini alien cats as guardians, which aid her as she turns from a ten year old into a glamorous sixteen year old with a singing voice and purple hair. PURPLE HAIR… love it! Yet, this power is only granted for one year. Our story thus creates a dichotomy. Average school and pop princess must find a balance in both scheduling, and knowing one’s true identity. Yuu is level headed enough to know that Mami is still Yuu and not get lost into the world of celebrity as it at times can get ridiculous. Not a bad twist of fortune for the daughter of a family that runs a local crepe shop.
Underneath all the magical girl fun, the great color pallet used, the slapstick comedy and the danceable music, we have a romance. Perhaps even a love triangle, that is between two people, yet three identities. Again I have to reference Jem for that one. Yuu and Toshio are made for each other yet there are sparks that fly, but when the moments are right, there is true love. Be on watch near the middle of the episode running for a great plot twisting that will not again play out until the near end. The entire show turns upside down as the secret of Mami is revealed to a special someone.
Magical Angel Creamy Mami opened the flood gate for Studio Pierrot’s other mahou shojo shows that featured Persia (Magical Fairy Persia), Emi (Magical Star Magical Emi) and Yumi (Magical Idol Pastel Yumi) later in the decade. But there is only one original and that is you Mami. Shine bright forever! Between you, Minmei (Macross) and Eve (Megazone 23), I have my power trio of pop idols that help keep me young… FOREVER!