#201 : Magical Angel Creamy Mami: Lovely Serenade

“Now available on VHS and LaserDisc in a store near you. Calling all fans of Creamy Mami! Did you love the show; are you sad that Yuu/Mami has left the airwaves; do you wish you could relive many of the fun moments you saw every week on television again? Are you also a fan of Mami’s music? Well you are in luck because we have for you the perfect piece to add to your collection. May we present a new OVA for you… Creamy Mami: Lovely Serenade.”

CMLS_1Soundtracks on CD, cassette and I guess we can say digital media as well are so archaic. Whoops… forgot vinyl. Why not have a a greatest hits collection on video instead? After all this has been done many times for our favorite bands and singers, so why can’t we apply this concept to the animation world as well? Because hey… we are fans of many of anime’s pop idols too! And in a nutshell that is what Lovely Serenade just is, plain and simple. No plot to talk about here, no real story either, just music… that’s about it. And and as for dialogue, well beyond Yuu Morisawa’s minor introduction there isn’t any.

Perfect for watching with a meal, projecting on a big screen in a crowd or playing in the background like a CD, Lovely Serenade equals casual watching perfection. I could say more about this OVA, but I already have said it all? Just press play and enjoy Mami’s hit songs and either watch, dance, or lip sync to them all the live long day.

… oh yeah and by the way if you don’t have a VCR or LaserDisc player, there is always digital streaming 😉

#126 : Magical Angel Creamy Mami

cm_1To be forever young… is it truly possible? My two cents says that without question and I will stake everything on it, that all magical girls do remain forever young. The pride and joy as well as perhaps the biggest backbone for all that is shojo in anime, the magical girl, is a genre and an archetype without peer. The 1980s witnessed a rebirth and reinvention of the magical girl and one in particular would be a leading example for one particular studio as well as a generation. In 1983, Studio Pierrot would marry magical girls into the world of the pop idol with Magical Angel Creamy Mami… thus a legend was born.

cm_2Two things hit me when I watched this show. First it’s adorable; can’t deny that. Though when you mention to people you are watching a classic title like Magical Angel Creamy Mami, especially those who are not in the know about anime in general, they may think it is some sort of porn title. IT’S NOT!!! Cream Lemon yes, Creamy Mami NO! This is a sweet wholesome show, something you can watch with the whole family… just an awkward title. And second, did Jem and the Holograms derive any influence from this show? Magic transformations and pop music idols are rampant in both shows. Maybe its a coincidence? Although to be frank both shows are completely different in approach, but I could not help but find a parallel between two shows made around the same time. Anyway on with the main program…

cm_3Miss Yuu Morisawa… our protagonist… a plain jane, average in many ways and very independent, but in a sweet way. She does not technically stand out, even to the boy that she is infatuated with (shame on you Toshio), yet behind the normality there lurks much potential. I appreciate that she is an opposite to the popular Usagi Tsukino (Sailor Moon). Yuu is not quote, a dumb blonde, a ditz… annoying. Perhaps this is more than likely why I have issue with watching Sailor Moon. Yuu is the type of character I can identify with, I can root for and also hold a series together. Often times a show is as good as it’s cast, story and plot can be interchangeable, with the main character acting as a bedrock, perhaps the identity of a show itself. It was you Yuu Morisawa that made me love Creamy Mami.

Blessed with magical powers from outer space (Feather Star… nice name for a planet), Yuu is given her traditional magic wand within a fancy compact and two cute mini alien cats as guardians, which aid her as she turns from a ten year old into a glamorous sixteen year old with a singing voice and purple hair. PURPLE HAIR… love it! Yet, this power is only granted for one year. Our story thus creates a dichotomy. Average school and pop princess must find a balance in both scheduling, and knowing one’s true identity. Yuu is level headed enough to know that Mami is still Yuu and not get lost into the world of celebrity as it at times can get ridiculous. Not a bad twist of fortune for the daughter of a family that runs a local crepe shop.

cm_4Underneath all the magical girl fun, the great color pallet used, the slapstick comedy and the danceable music, we have a romance. Perhaps even a love triangle, that is between two people, yet three identities. Again I have to reference Jem for that one. Yuu and Toshio are made for each other yet there are sparks that fly, but when the moments are right, there is true love. Be on watch near the middle of the episode running for a great plot twisting that will not again play out until the near end. The entire show turns upside down as the secret of Mami is revealed to a special someone.

Magical Angel Creamy Mami opened the flood gate for Studio Pierrot’s other mahou shojo shows that featured Persia (Magical Fairy Persia), Emi (Magical Star Magical Emi)  and Yumi (Magical Idol Pastel Yumi) later in the decade. But there is only one original and that is you Mami. Shine bright forever! Between you, Minmei (Macross) and Eve (Megazone 23), I have my power trio of pop idols that help keep me young… FOREVER!