The Classic Anime Museum… how did I come up with this name? It’s simple, generic and totally everything I would have laughed at when I was in college. Why? Because it’s got to be big, bold and really cool… different… and all the other stuff most people say when I hear pitches for graphic design projects. But, Classic Anime Museum is big, bold and really cool… in being small, subtle and not cool. It just is. Just like in Buddhism.
Summer of 2016… I started out with animedyr. This was short for anime: do you remember? which was a title I ran for my first panel discussions years ago. An example being Anime: Do you remember 1986?. Which is a play off of the movie title Macross: Do You Remember Love? But I thought… yeah, kinda… yeah… back to the drawing board. Then came Analog Anime. Not bad, but I was still not feeling it. This calls for a field trip.
Fall of 2017… I had decided to visit a couple art museums here in St. Louis that I had not been to in a while. I missed museum hopping and as I had not been out to visit in a while, I thought, this is a good day to just get out of the house. I walked to the nearest light rail station close to my house as I figured why drive? This was about a mile and change (I do like to walk a bit) and with nice weather I thought, it’s better for my Chuck’s to ride the pavement than my car’s tires. That was step one.
Step two. Ride the rails… weee! Step three. Walk a couple more miles to my destinations. First was Pulitzer Arts Foundation. I love the building, lots of concrete and in my luck I made it to the last day of the current exhibition. I don’t remember the name per se, but I was digging the museum vibe. Next was Contemporary Art Museum St. Louis. Again awesome building with even more concrete. I have fond memories of CAMStL as I interned there for a couple months after I graduated college. Anyway I don’t remember that exhibit either, but walking through the space the three letters of CAM began to turn wheels in my head.
CAM… Contemporary Art Museum… Classic Anime Museum… wow, I like that. From there I looked at logos for CAM and there were a lot of contemporary art museum variants, just insert any city name. So now I knew what to work with. I redesigned the logo with the new name and thought I should have that museum vibe on this site too. So there is a lot of white space too… negative space is the most beautiful thing. Then everything fell into place.
So next time you need to think or get a new idea… go to a museum, or even a park… whatever it may be… and breathe in that beautiful oxygen. And that ladies, gentlemen and everyone else is how The Classic Anime Museum became The Classic Anime Museum.